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Atlanta Reign Broadcasts HyperX As Peripherals Associate

Overwatch League (OWL) franchise Atlanta Reign has introduced a partnership with gaming peripherals company HyperX.


The deal will see the company develop into Atlanta Reign’s unique peripherals associate, with HyperX providing a vary of gaming equipment to the franchise’s players and coaching employees.


Associated: A information to: Overwatch League sponsors, past and present


That is Atlanta Reign’s fourth announced associate. Hyper X joins the likes of McDonald’s, telecommunications company Cox Communications, and gaming furnishings producer RESPAWN Products.


Paul Hamilton, President and CEO of the Atlanta Reign, spoke on the partnership in a launch: “We’re very excited to be partnering with HyperX for the 2021 Overwatch League season. HyperX understands the wants of our gamers and employees which is why we’re thrilled to welcome them to the Reign family.”


Related: HyperX extends partnerships with Knights and NECC


2021 has already been a busy yr for HyperX. The company has inked a number of partnerships with esports entities, similar to Virtus.pro and esports education company Esposure. The model has also secured a number of sponsorship deals with the likes of tournament organiser FACEIT.


Kitty Nguyen, Esports Sponsorship Specialist at HyperX, also commented on the deal: “HyperX is thrilled to join forces and associate with the Atlanta Reign, equipping them with greatest in school gaming peripherals, players will showcase and show how HyperX products are tuned with the gamer in thoughts. We’re excited to see what the Atlanta Reign can accomplish and sit up for collaborating with them for the 2021 Overwatch Season.”


Esports Insider says: Peripheral partnerships are nothing out of the unusual in esports but the deal can be beneficial for both parties concerned. For Atlanta Reign, securing the peripherals company as a associate is another strong addition to its industrial portfolio. For HyperX, the deal sees the agency set up yet one more partnership with an esports entity.


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