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WePlay Groups Up With Monster Vitality For BLAST Premier: Fall Season 2021

Media holding firm and esports tournament organiser WePlay Holding has announced a partnership with vitality drinks brand Monster Power.


In consequence, Monster Energy has been named the official partner for the Russian broadcast of the BLAST Premier: Fall Season 2021.


Yuliya Kovalenko, Advertising and marketing Supervisor at Monster Energy Ukraine, spoke on the announcement in a release: “At Monster Energy we are set to Fuel Gamers Worldwide. Striking a deal with WePlay Holding is a good leap to serve our mission locally and at CIS area at large, protecting a stable pleasure stage of our fans over right here.


“We are all the time trying to unlock the best in class consumer experiences for the Monster fam and gaming neighborhood and we've a strong perception there’s no better associate than WePlay to ship it! Can’t wait to see what’s coming subsequent for us already - let’s Unleash this Gaming Beast in Ukraine and CIS! Go go go!”


The 2021 Fall Season of BLAST Premier runs from September 16th to 26th. The global CS:GO competitors features a $1,737,000 (~£1,27m) shared prize pool.


In addition to WePlay, Monster Vitality has additionally entered into partnerships with the likes of ESL Gaming, Evil Geniuses and Wolves Esports.


Associated: BLAST Premier expands into Israel with broadcast deal


Anton Bogushev, Partnership and Sales Lead at WePlay Holding, commented: “I am trying forward to the activations made doable along with such a youthful model.


“I’m confident that together with Monster Vitality, we can set new records and keep the Blast Premier Russian-speaking audience energised.”


Esports Insider says: The announcement comes shortly after WePlay Holding obtained the Russian language media rights to broadcast BLAST’s remaining events in 2021 and the whole 2022 season. WePlay is a strong companion to deliver content material inside the CIS region. Its selection of partners is proof of that.


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